020 7123 5000

Cnr of Guilford Street and Russell Square, London WC1B 5BE

020 7123 5000

Cnr of Guilford Street and Russell Square, London, WC1B 5BE

A little about us


Somewhere to escape the everyday, Fitz’s is named after Charles Fitzroy Doll, the architect of The Kimpton Fitzroy London. The bar is the hotel’s equal in terms of flamboyant detail, featuring original stained glass windows, as well as works from Milan-born contemporary artist 2501.


Our cocktails pay tribute to the free spirits of Bloomsbury’s past and present – from ‘Spy Princess’ Noor Inayat Khan, to French/Italian novelist Emile Zola. The menu also incorporates illustrations by the renowned Jazz-age artist, John Held Jr, which originally appeared in magazines such as Life, Vanity Fair and The New Yorker.


Head of Bars, Sean Fennelly, hails from Soho institution Milk & Honey. With a passion for Scotch and Armagnac, he’s handpicked a team from some of London’s best bars and has spent a year developing Fitz’s cocktail list.

Morten Aagaard Kjaerulff our Head Bartender, comes from industry hotspot, London Cocktail Club. Take a seat at the bar and ask him for a ‘London Calling’ – made with fresh combinations of gin, citrus, fino sherry and grapefruit.

Hours & Location

Monday to Saturday: 5pm – 1am

Sunday: 5pm – 12 midnight

‘Do You Like Chocolate?’ Afternoon Tea, Friday to Sunday: 12pm – 3pm

Cnr of Guilford Street and Russell Square
London WC1B 5BE